Landing a listing takes more than just meeting the seller and hoping they like you enough to give you the listing. To get a listing, you must build your relationship with the seller, show them that you’re an expert at what you do, and then give them concrete plans on how you’ll sell their property.
The process starts with sending the seller a pre-listing package, then meeting the seller at the listing appointment, and finally, sending a follow-up listing presentation. These three crucial things are the way to win listings.
If you want to see the perfect pre-listing presentation, we’ve got an awesome pre-listing presentation example you can check out.
In this blog post, we’ll talk about how to make an amazing follow-up listing presentation that is sure to catch the seller’s attention and help you land that listing. Here’s what you should do in your follow-up listing presentation:
Focus on the Property's Valuation
First, focus on the property’s valuation and selling price. Your recommended selling price will be based on your research and any new information you gathered from meeting with the seller. Remember that the seller is not interested in reading the exact same content you sent in your pre-listing presentation or what you’ve already shared during the listing appointment.
The follow-up listing presentation must add new and relevant information the sellers have yet to hear. You want to focus on the property’s value and give your recommendations on how much the property should sell based on what you learned when you toured the home.
Include detailed information on the property’s size, how much the seller should expect per square foot, and the property’s usable space to give additional information that supports your proposed listing price and marketing strategy.
Answer any Questions from the Seller
During the listing appointment, the seller might have had additional questions for you that you didn’t know the answer to at the time. Ensure that you answer all their questions in the follow-up listing presentation. Doing this shows the seller you were fully present and listening during your meeting.
Strengthen Your Case and Demonstrate Your Expertise
Demonstrate your expertise by reiterating your extensive real estate experience and any recent sales of similar properties. Challenge any concerns they might have raised and include any evidence that disputes them. Use the follow-up listing presentation to strengthen the case for picking you as their agent.
Review Your Marketing and Promotional Plans
Again, reiterate your marketing plan and detail how you will promote and sell their property. Tell them about your online and offline marketing plans.
Remember, this is the seller’s main concern at the end of the day. Who is the best person who can sell their property at a good price in a reasonable amount of time? You want to show them that the answer is you.
Bonus Content
You can show the seller you go above and beyond by including other information they may not be expecting, such as recommended repairs, staging ideas, sample promotional materials, or even a step-by-step guide on your next steps after getting the listing.
Your follow-up listing presentation can also include your bio, any awards you’ve won, and reviews and testimonials from previous clients. Although this will already be part of your pre-listing presentation, it’s a good idea to remind the seller of how good you are as a real estate agent and what you can do for them.
With a great follow-up listing presentation, the seller will see that you’ve done your homework and are willing to do the work needed to sell their property successfully.
If you’re still not sure how to follow up after listing presentation, we’ve got you covered with an in-depth guide.
If you need more guidance, we have templates you can easily follow to help you create your own follow-up listing presentation. Choose this template, or another one on the Highnote site, and get started on your own presentation.
Are you ready to make your own excellent follow-up listing presentation? Use Highnote to create an impressive presentation that the seller will remember and appreciate. Join the long list of real estate agents who have used Highnote to win more listings than ever before.
Start your first Highnote presentation with free trial.
