As we prepare to ring in the New Year, HighNote founder Mark Choey has shared his success story and his thoughts on the 2022 real estate market with Agent Advice.
“The real estate market is always ebbing and flowing. I started my career during the height of the previous market boom (in 2005-2007), survived and thrived through The Great Recession and housing crash in 2008-2009 and built a billion-dollar real estate brokerage from the ashes of 2009 – Climb Real Estate.
Each year brings a new lesson, and as we wrap up a crazy 2021 and get ready for 2022, you need to get ready for supercharging your 2022. Exhausted buyers and no inventory were the themes of 2021 and unless things change, it looks like it will continue to be the trend for 2022. Therefore after the New Year, you need to find where all the coming listings are and FAST before they hit the market because once they come to market, it will probably sell quickly. Network with agents, get your buyers ready to pounce! If you are a listing agent, you need to win listings, and that’s where a killer digital listing sales process is critical. If you haven’t gone digital, you need to. You really need a digital PRE-listing presentation that flat out wins deals before the face-to-face appointment.