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We are HighNote Labs.

Founded by veteran real estate professionals. Providing tools that better the real estate profession.

Our mission is to provide tools that empower real estate’s top producing agents to do more of what they do best.

We build tools because we couldn’t find the right ones. With hard won experience in the residential real estate brokerage industry, as top producing agents, as brokerage owners and managers, and from personally renting, buying, selling, and owning property — we have a keen insight into the needs of Top Agents.

This drives us to create solutions tailored to the modern real estate agent. We combine this knowledge and experience with high-end design and top-tier engineering.

That’s HighNote Labs.

Our Vision

Building the next generation of tools to power the next generation real estate agents.

Real Estate isn’t rocket science, but it’s definitely harder than it needs to be. Why is that? Why is it, quite frankly, a pain? We ask ourselves that every day. That is our guiding light. 

HighNote Labs is where we ask “What if?” and “How can we?” as open-ended questions that drive innovation. It is our experimentation studio, our innovation hub, our intersection of technology and design. It’s where we play with ideas and design great products that change the way we do real estate.

About HighNote
Founder Mark Choey

Mark Choey founded HighNote Labs with a vision to better the real estate industry — for agents, brokerage owners, and ultimately the consumer — by creating beautiful, purpose-built products that are more efficient, offer greater transparency, and boast more useful features.

Previously, Mark co-founded Climb Real Estate and grew it to being one of the top brokerages in the US. It developed a reputation as an innovative, tech-forward, and new generation real estate brokerage. Mark led the strategy and development of Climb since its inception in 2006 as a sales group, later as an independent brokerage in 2010, and through to the successful acquisition in 2016 by NRT, the nation’s largest residential real estate company.

Mark was also a real estate Top Producer and ranked in the Top 5 selling agents for condo and loft sales in San Francisco. Mark also served as co-chair of the SF Association of REALTOR’s MLS and Technology committee for two years and served on numerous customer advisory boards including Zillow and Trulia and other real estate technology companies.

Prior to starting Climb, Mark was a vice president in Citigroup’s CTO office where he actively evaluated technology innovation for Citigroup’s businesses. Mark also founded a dot-com startup (Gecko Travel) in Greater China focused on online travel and worked as lead product manager in a startup developing neural network-based fault-detection systems for computer PC boards.

Mark earned his Masters Degree with a specialty in the fields of Neural Networks, Artificial Intelligence, pattern recognition and computational finance — the statistical modeling of financial data, as well as wireless network engineering. Mark was awarded two patents: one in the field of telecommunication and wireless network traffic modeling and another in the field of wireless location based services and credit card fraud detection.

Say Hello.

Want to work for us? Have a great idea that you want us to help with? Or do you simply have some feedback?

Send us a message and we’ll get in touch with you.

(415) 779-6275

548 Market Street #46205
San Francisco, CA 94104-5401