Mark Choey

Meet Mark, the founder, and CEO of Highnote, a presentation and proposal platform designed specifically for service providers. With a background as a top-producing salesperson, team and brokerage leader, computer engineer, and product designer, Mark has a unique insight into what it takes to create great software for service providers who don’t have time to design.


HighNote Founder Mark Choey’s Key Takeaways from Inman Connect Las Vegas

mark choey

HighNote founder Mark Choey has just returned from Inman Connect Las Vegas, a three-day event where real estate professionals and tech entrepreneurs gathered to network and learn about the latest industry trends. 

One of Mark’s key takeaways from the event was learning that real estate agents continue to be completely overwhelmed in this hot market, and that tech platforms can be extremely beneficial in making their jobs easier. 

“In a traditional real estate transaction, it takes 152 actions to close a deal. Automation and data can help alleviate many of those tasks while still keeping the experience personal and customized for the client.” 

That’s what today’s tech start-ups should be focused on, all while supporting agents to do what they do best – to act as a trusted advisor, negotiate deals, and support their clients. 

However, real estate agents shouldn’t be worried about being replaced with automation. In fact, HomeLight CEO Drew Uher said at the event that agents “aren’t going anywhere.”

The event also focused on a number of platforms which are helping traditional buyers transform into cash buyers, in turn making their offers more attractive to sellers. In addition to HomeLight, those platforms include Homeward, FlyHomes, and Ribbon.

Couldn’t be there? Watch the session replays!

  • Here’s a great panel on marketing trends that are impacting the modern brokerage.
  • You can also watch replays of select sessions on the Inman website!

These real estate agents also give great recaps of the event: