The pre-listing presentation is a vital tool that real estate agents use to make a great first impression. After that comes the follow-up presentation, which helps agents secure clients by demonstrating superior sales and marketing recommendations as well as an informed value of opinion (CMA).
As you learned in our previous post, the pre-listing presentation is designed to provide an overview of you, your team, and the services you offer as a real estate agent. The follow-up presentation builds on that introduction, providing additional information that you gathered after your initial meeting with the seller. It also communicates the right sales strategy to achieve the seller’s goals.
THE MAIN FOCUS
While most sellers have scanned sites like Realtor.com or Zillow to get their home estimates, every seller wants to feel confident that you can sell their property for top dollar. A well executed follow-up presentation can provide them with that level of confidence.
The main focus of the follow-up presentation is the value of the seller’s property, your walk-through assessment of the home, and your expert recommendations to position the home for the best possible result. Detailed information on the home’s square footage, the expected price per square foot, usable space, and room flow are great ways to provide supplemental information which supports your proposed listing price.
Some other great recommendations include a step-by-step guide to selling the home and suggestions on recommended repairs, paint colors, lighting enhancements, staging, and ways to increase the property’s curb appeal.
You’ll also want to talk about the best time to market the home, and provide a price list of comparable homes that have recently sold.
THE PRACTICAL NECESSITIES
Providing the seller with practical information and documents in the follow-up presentation can help them fully understand the selling process. Such information can include a standard listing agreement and a contact list of your operational team and their role in the sale of the home.
Including this information will show the seller that you’re prepared and know exactly what is needed to complete the sale.
Every presentation you provide to the seller is designed to market your services and give you an edge over the competition. The following bonus information is the cherry on top, rounding out the follow-up presentation.
If you want “extra credit,” consider including your mission statement and information about disclosures. You can also provide a document that shows the criteria used to set the listing price, as well as third-party information on what makes homes sell quickly or causes them to linger on the market.
Lastly, you can include a couple of important features that you previously sent in your pre-listing presentation – including your bio, testimonials from previous clients, and any awards you’ve won.
Remember – before you sell the home, you have to sell yourself as an agent!
HIGHNOTE HAS MASTERED THE REAL ESTATE PRESENTATION
You might be thinking how great it sounds to provide sellers with an organized, beautiful follow-up presentation – but you may also be thinking you don’t have enough time to put it together, or aren’t tech savvy enough to make it happen.
HighNote has done all the hard work for you, creating a beautiful template which you can customize based on the needs of your seller. It’s quick and easy to use, and it’s already helped real estate agents across the country win major listings.
So what are you waiting for? Click here to begin creating stand-out HighNote presentations that will set you apart from the crowd.