The days of real estate marketing that consists of creating a couple of property flyers and maybe posting an ad on social media are gone. In today’s competitive market, you must have a strong marketing strategy or you’ll always be chasing leads instead of attracting them.
I’ve seen agents struggle to gain traction because they rely on word-of-mouth alone or use random, inconsistent marketing tactics that don’t build real momentum. Meanwhile, the most successful agents in my market have a clear, strategic approach to real estate marketing that keeps them top of mind with buyers and sellers.
The truth is, real estate is a marketing business. If you know how to position yourself, generate leads, and nurture relationships, you’ll never have to worry about where your next client is coming from.
But marketing can feel overwhelming. Where do you start? How do you know what works? What’s the best way to spend your time and money?
I’ve spent years coaching agents and testing different strategies, and in this guide, I’ll walk you through:
- The most effective real estate marketing tactics that work in 2025.
- How to use digital and local marketing together to maximize results.
- The exact steps to build a marketing plan that attracts consistent leads.
If you’re tired of feast-or-famine lead flow, leads that don’t convert, and want to create a predictable system for getting clients, this guide is for you.
What Is Real Estate Marketing and Why Does It Matter?
Real estate marketing is how you attract, nurture, and convert leads into clients. It’s everything you do to position yourself as the go-to agent in your market.
It includes:
- Branding & Positioning – Establishing yourself as the expert buyers and sellers trust.
- Real Estate Lead Generation – Getting new leads through online and offline marketing.
- Lead Nurturing – Keeping in touch with potential clients until they’re ready to buy or sell.
- Client Retention – Staying top of mind with past clients to generate repeat business and referrals.
The biggest mistake I see new agents make is waiting for business to come to them. They tell themselves, “I’ll get referrals” or “I’ll just focus on my current clients,” but they don’t actively market themselves.
Unless you’re incredibly connected and have a largesphere of influence actively buying and selling homes, your business will never grow from just that one source. Successful agents today have a constant flow of clients—and it isn’t just because they are lucky or have been in the business for a long time.
What differentiates these agents from everyone else?
- They have marketing systems that work on autopilot.
- They stay in front of leads and past clients until they are ready to act.
- They position themselves as the agent to call before anyone else.
The reality? If you’re not marketing, you’re invisible. And if you’re not marketing strategically, you’re wasting money.
A decade ago, you could get away with direct mail and newspaper ads. Today, buyers and sellers are online. They check social media, real estate search engines like Zillow and Realtory.com, watch YouTube and TikTok videos, and Google agents before making a decision.
What works now:
- A strong, consistent online presence (website, SEO, Google My Business).
- Content marketing (videos, blogs, social media).
- Automated email campaigns that keep leads engaged.
- Automated direct mail campaigns to add visibility and awareness
- Paid advertising to reach new audiences faster.
- Continuous nurturing of past clients, your SOI, and other agents in feeder markets
- Targeted FARMing activities.
When I helped agents move from passive marketing to active marketing, their business changed. They started attracting clients instead of chasing them. And that’s exactly what I’ll show you how to do in this guide.
Essential Real Estate Marketing Strategies
I know many agents who waste a lot of time (and money) on marketing tactics that don’t work. They run random Facebook ads, send out generic postcards, and post basic listings social media, hoping someone would reach out.
The top agents don’t just throw things at the wall—they have a clear, repeatable marketing system that keeps their pipeline full. Instead of doing random acts of marketing, they’ve studied what actually works and built a strategy that consistently generates high quality, convertible leads.
Here are the most effective real estate marketing strategies you need to focus on.
Build a Strong Brand That Sets You Apart
Branding is more than just a logo or a tagline—it’s how people perceive you and what differentiates you from everyone else. If your brand isn’t clear, consistent, and memorable, you’ll blend in with every other agent in your market.
Ask yourself:
- What makes me different from other agents?
- Who is my ideal client? (First-time buyers, luxury sellers, investors?)
- What’s my unique value proposition?
- What are you “Best” at?
How to Build a Standout Brand:
- Use professional branding—consistent colors, fonts, and headshots across all platforms.
- Define your niche (luxury homes, relocation clients, first-time buyers) and speak directly to them.
- Develop a signature marketing approach that makes you memorable.
I worked with an agent once who struggled to get listings in a competitive market. But when he branded himself as the “Move-Up Specialist” (helping families transition from a starter home to a dream home), he attracted more motivated sellers who resonated with my message. Branding isn’t just about looks—it’s about positioning yourself as the best choice for your ideal client.
Crafting Your Own USP (Unique Selling Proposition)
Here are the five steps to follow to create your own USP:
- Identify your target customer – look at your deals last year…were they a specific type of client, in a particular area?
- What is your competition saying?
- What is unique about you and different from your competition – look at some of your testimonials to see what your clients say about you.
- Brainstorm and write out some different options. Create a short 1-2 sentence version to use as a tagline or to introduce yourself to a prospect. Craft a longer one to use in presentations and in your marketing
- Test the different options and refine your USP based on client and prospect feedback.
Have a consistent online presence
Once you’ve identified your USP, it’s critical to have a consistent online presence that truly represents the best example of your “Virtual Self.” That means having the same information and graphics across every online channel – from your social media banners to your website to your real estate site placements.
Keep a list of every site as well as your login and password information. Then, be sure to update these sites at least 1x per year. That way, when a prospect googles you, they’ll have access to all of your current information. I can’t tell you how many agents I’ve seen have different information at different sites. Not only does the prospect know where to reach you, but it also looks confusing and unprofessional if the first item that pops up about you is a 5-year-old headshot.
Optimize Your Website & SEO for Lead Generation
Your website is your 24/7 online storefront. If it’s not optimized to capture leads, you’re missing out on business.
Essential Website Features for Real Estate Agents:
- Home Valuation Tool – Generates seller leads by offering an instant property estimate.
- Neighborhood Guides – Positions you as a local expert and improves SEO.
- Lead Capture Forms – Collects emails in exchange for valuable content (buyer/seller guides).
- Client Testimonials – Builds trust with real-life success stories.
One of the biggest game-changers in many agents’ businesses, who I’ve coached, as been investing in local SEO. By optimizing my website for search terms like “homes for sale in [city/area/neighborhood]” and “best real estate agent in [city/area/neighborhood],” they started attracting organic leads who were already searching for an agent in their FARM and location.
Master Social Media Marketing
I used to think social media was just for posting listings. I was wrong. Social media is one of the best ways to connect with your audience, build relationships, and stay top-of-mind.
Best Social Media Platforms for Real Estate Agents:
Platform | Best For | Content Ideas |
Instagram & TikTok | Visual storytelling & video marketing. | Home tours, market updates, neighborhood/area tours/overviews, behind-the-scenes content, client success stories. |
Community engagement & ads. | Local market insights, buyer/seller tips, Facebook group discussions. | |
Building professional credibility & referral network. | Industry insights, networking, market reports. |
How to Win on Social Media:
- Post consistently (3-5x per week).
- Focus on engagement, not just promotion—ask questions, respond to comments, and build relationships.
- Use video—short-form content (Reels, TikToks) gets higher engagement than static posts.
One of my highest-converting posts was a simple 60-second market update video. A seller saw it, reached out for a home valuation, and I listed their property two weeks later. The key to real estate social media success is staying visible and providing value.
Use Email Marketing to Nurture & Convert Leads
Most real estate leads aren’t ready to buy or sell immediately. Without a follow-up system, they’ll forget about you when the time comes.
That’s why real estate email marketing is so powerful—it keeps you top-of-mind until they’re ready to take action.
Best Types of Real Estate Emails:
Email Type | Why It Works | Best Practices |
Market Updates | Establishes you as a market expert. | Keep it local, data-driven, and visually appealing. |
Drip Campaigns | Nurtures leads over time automatically. | Set up sequences for buyers, sellers, and past clients. |
Home Value Reports | Generates seller buyer leads. | Include a personalized CMA and call-to-action. Create a generic CMA for a specific area so that buyers can understand local home prices. |
Client Success Stories | Builds trust and credibility. | Share real testimonials with before-and-after results. |
Listings | Shows your success | Don’t just list the property information – tell a story about the property and why it’s appealing to your target audience. |
Referral Requests/Thanks | Ask for referrals and show your appreciation | Referrals are a great source of business. Thank the referrer and then tell how you helped the referrer. |
Nurturing takes time. I once worked with an agent who had a client reach out after receiving monthly market update for six months. She said they weren’t thinking about selling when they first signed up, but his consistent emails kept him top-of-mind until they were ready.
Check in and follow-up
If you speak with a prospect and they say get back to you in 6 months, be sure to follow-up. I worked with another agent who had a prospect say they would be ready to move in about a year. She sent bi-monthly mailings and followed up at the year mark. 2 weeks later, the prospect called back and said she was the only agent to stay in touch and went ahead and listed her property.
Leverage Video Marketing to Stand Out
If you’re not using video in your real estate marketing, you’re falling behind. Video gets higher engagement, more shares, and better conversion rates than text or images alone.
High-Converting Video Ideas:
- Listing Videos – Showcase properties with engaging walkthroughs.
- Market Update Videos – Provide quick insights on pricing trends.
- Behind-the-Scenes Content – Show your daily life as an agent.
- Client Testimonial Videos – Real stories build trust and credibility.
A great video that consistently gets high ROI’s is a 90-second “3 Things to Know Before Selling” video. One of my agents did this and posted it on Instagram and Facebook. A homeowner saw it, booked a consultation, and listed with himthe next week.
Invest in Paid Advertising for Faster Results
Organic marketing is great, but paid advertising can help you reach new clients faster.
Ad Type | Best For | Targeting Strategy |
Facebook & Instagram Ads | Buyers, sellers, and brand awareness. | Target by location, interests, and behaviors. |
Google Ads | High-intent home buyers & sellers. | Target search terms like “homes for sale in [city].” |
YouTube Ads | Local brand building. | Target users searching for real estate content. |
I ran a $10/day Facebook ad campaign promoting a first-time buyer guide and captured 20 leads in one week. Paid ads work best when combined with organic marketing and a strong follow-up strategy.
How to Build a Real Estate Marketing Plan
One of the biggest mistakes most agents make is treating marketing like an afterthought. They post on social media when they have time, send emails inconsistently, and only think about lead generation when business slows down.
The result? An unpredictable pipeline and the wrong type of leads.
Once they created a structured real estate marketing plan, everything changed. They stopped chasing leads and started attracting them consistently.
Here’s how to build a marketing plan that keeps your pipeline full year-round.
Define Your Marketing Goals
Before you jump into tactics, you need to define what you want to achieve with your marketing.
A good starting point is to analyze the business you did last year. Doing so will help determine what you need to do this year.
Ask yourself:
- How many deals did I do?
- What was the breakdown between buyers/sellers/both (you helped a client sell a home and buy a new one)?
- What type of clients were they? First-time, move-up, down-size, vacation?
- Where did they come from? Online, Social Media, WOM, Past clients?
- Which were my favorite deals and why?
- Which were my least favorite deals and why?
- How has the market changed from last year to this year
- What were my most effective/least effective marketing activities
Ask yourself:
- What do I need to do differently from last year to this year?
- Do I need more buyer leads or seller leads?
- Am I focusing on brand awareness or direct lead generation?
- What’s my monthly goal for new leads, clients
A common mistake I see agents make is focusing on vanity metrics like social media followers instead of real business results.
Example Goals:
- Generate 10 new seller leads per month through email marketing.
- Rank on the first page of Google for “best real estate agent in [city]” within 6 months.
- Close 3 deals per quarter from Facebook ads.
- Hold 4 open houses/prospecting events
- Sponsor 4 local events
- Advertise in 4 local publications
Once you have clear goals, it’s easier to focus on marketing efforts that move the needle.
Step 2: Identify Your Target Audience
Not every marketing strategy works for every agent. Your marketing should match the clients you want to attract.
Client Type | Where to Focus Marketing |
First-Time Buyers | Instagram Reels, Facebook Ads, First-Time Buyer Webinars. |
Luxury Homeowners | YouTube Video Marketing, High-End Direct Mail, Networking Events. |
Investors | LinkedIn, BiggerPockets, Market Data Reports. |
Move-Up Sellers | Home Value Reports, Email Marketing, Facebook Groups. |
Down-sizers | Home Value Reports, Seminars, Email Marketing |
Once you narrow your focus, you’ll stop wasting time on leads a good fit and start working with more clients who are ready to take action.
Step 3: Choose the Right Marketing Strategies
Instead of trying to do everything at once, focus on 3-5 core marketing channels that fit your strengths.
Marketing Channel | Best For | Execution Tips |
SEO & Blogging | Long-term organic lead generation. | Write 2-4 blogs per month targeting local real estate keywords. |
Social Media | Brand awareness & engagement. | Post 3-5x per week on Instagram, Facebook, and LinkedIn. |
Email Marketing | Nurturing leads & staying top-of-mind. | Send 2-4 emails per month with market updates and client stories. |
Paid Ads | Immediate lead generation. | Run Facebook & Google Ads targeting buyers and sellers. |
Video Marketing | Building authority & trust. | Create 2-4 short videos per month covering market trends and FAQs. |
In-person Events | Generating a seller from a specific FARM or neighborhood | Host a neighbors-only open house or sponsor a neighborhood block party. Hold a seminar for your targeted buyer/seller. For example, if you work primarily with retirees, partner with a downsizer. |
Step 4: Build a Real Estate Marketing Calendar
One of the biggest game-changers for many agents who I work with was creating a marketing calendar. When you plan ahead, you stay consistent—and consistency wins in marketing.
Month | Marketing Focus | Key Actions |
January | New Year Market Report. | Email past clients a “Home Value Update” and publish a blog on market trends. |
March | Spring Buying Season. | Run Facebook ads targeting buyers and post Instagram Stories of new listings. |
June | Seller Outreach. | Mail home value reports and host a virtual seller seminar. |
September | Fall Market Update. | Create a YouTube video covering price trends and send an email campaign. |
November | Referral & Past Client Engagement. | Send Thanksgiving appreciation emails and client gifts. |
Step 5: Standardize your Listing/Buyer Marketing Process
Create a standardized process and template for marketing each property or communicating with your FARM. Doing so makes it easy to integrate marketing into your calendar, and you won’t have to reinvent everything for each listing.
Step 6: Track Your Results & Adjust
If you’re not tracking your results, you won’t know what’s working. Don’t waste money on ads that aren’t converting—look at your numbers and adjust your strategy accordingly.
Key Metrics to Track:
Marketing Channel | What to Track |
Website SEO | Monthly traffic, keyword rankings, new lead forms. |
Social Media | Engagement (likes, comments, shares), direct messages from prospects. |
Email Marketing | Open rates, click-through rates, replies. |
Paid Ads | Cost per lead, conversion rates, return on investment (ROI). |
Postcard Mailings | Direct messages from prospects, clicks to a targeted online landing page or form |
Events | Leads/clients from open houses or sponsored events |
If something isn’t working, adjust and refine. The best marketers test, measure, and optimize until they find a system that delivers consistent results.
The Best Real Estate Marketing Tools & Automation Strategies
One of the biggest lessons I learned about marketing is this: If you try to do everything manually, you’ll burn out.
Now you don’t have to spend hours each week writing emails, posting on social media, and following up with leads—as long as you have the right tools and automation. Once you do, your marketing will become more consistent, and you’ll have more time to focus on what actually makes you money: closing deals.
Here are the best real estate marketing tools and automation strategies to help you work smarter, not harder.
1. CRM & Lead Management Tools
If you don’t have a system to track and follow up with leads, you’re losing business. A good CRM (Customer Relationship Management) tool keeps all your contacts, conversations, and follow-ups in one place.
Tool | Best For | Key Features |
Follow Up Boss | Agents and teams who want a real estate-specific CRM. | Lead tracking, automated follow-ups, email & text integration. |
LionDesk | Budget-friendly CRM with video messaging. | AI-powered texting, drip campaigns, video emails. |
HubSpot | Agents who want a free CRM with customization. | Email automation, sales pipeline tracking, analytics. |
2. Social Media & Content Scheduling Tools
Social media is essential for real estate marketing, but posting manually every day is exhausting. That’s why it’s critical to schedule content in advance using automation tools.
Tool | Best For | Key Features |
Later | Instagram & Facebook scheduling. | Auto-posting, hashtag suggestions, visual content planner. |
Buffer | Multi-platform scheduling. | Supports Instagram, LinkedIn, Facebook, Twitter, Pinterest. |
Canva | Creating high-quality social media graphics. | Real estate templates, branding kits, easy drag-and-drop design. |
I plan my social media content a month in advance and schedule posts in batches. This saves hours each week and ensures I stay consistent.
3. Email Marketing & Drip Campaigns
Email is one of the highest-ROI marketing channels, but sending emails manually is inefficient. A good email marketing tool lets you set up drip campaigns that nurture leads on autopilot.
Tool | Best For | Key Features |
Mailchimp | Easy to use email marketing. | Drag-and-drop email templates, automated campaigns. |
ActiveCampaign | Advanced email automation. | CRM integration, lead scoring, complex automation workflows. |
BombBomb | Personalized video emails. | Video recording, email tracking, one-click video replies. |
4. Video Marketing & Virtual Tours
Video is the fastest way to build trust online. Whether you’re creating property tours, market updates, or educational content, the right tools make video marketing easy.
Tool | Best For | Key Features |
BombBomb | Video emails & personal follow-ups. | Record & send personalized videos via email or text. |
iMovie / CapCut | Editing real estate videos. | Easy-to-use video editing with transitions & music. |
Matterport | 3D virtual tours for listings. | Immersive, interactive home walkthroughs. |
I worked with an agent who started adding short video updates to her email newsletters, and her engagement rates doubled. People connect with video faster than text alone.
If you want to take your real estate marketing to the next level, Highnote lets you create interactive, visually engaging presentations that help you stand out.
- Embed property tour videos, listing presentations, and market reports into one seamless experience.
- Track engagement—see who views your presentation in real-time and what they interact with most.
- Use pre-designed templates for listing presentations, buyer presentations, property/neighborhood overviews, lead follow-ups and more!
Instead of sending boring PDFs or plain emails, use Highnote to create a modern, dynamic real estate presentation that leaves a lasting impression on clients.
5. Paid Advertising & Lead Generation Tools
Paid advertising can bring in leads quickly—as long as you have the right strategy.
Tool | Best For | Key Features |
Facebook Ads Manager | Running Facebook & Instagram ads. | Audience targeting, lead capture forms, retargeting campaigns. |
Google Ads | Capturing high-intent leads. | Target home buyers/sellers searching for real estate services. |
Adwerx | Automated real estate ad campaigns. | Retargeting ads that follow website visitors around the web. |
These ads work well when there’s a strong CTA (Call-to-action). One agent I know ran a $10/day Facebook ad campaign offering a free home valuation report. Within two weeks, she generated 25 seller leads, two of which turned into listings. Paid ads work best when combined with strong follow-up.
How to Automate Your Real Estate Marketing
Now that you know the best tools, let’s talk about how to streamline your marketing so you can focus on closing deals.
Marketing Task | How to Automate It | Best Tool |
Lead Follow-Up | Send automated texts & emails to new leads. | Follow Up Boss, LionDesk |
Social Media Posting | Schedule posts in advance for a month. | Later, Buffer |
Email Drip Campaigns | Automatically send market updates & follow-ups. | Mailchimp, ActiveCampaign |
Ad Retargeting | Show ads to past website visitors. | Adwerx, Facebook Ads |
Key Dates | Birthdates, sales anniversary, etc., call follow-up | Any CRM will work with this. |
Most agents feel overwhelmed trying to do everything manually. Once you automate key marketing tasks, you’ll be able to grow your business without spending every waking hour on lead generation.
For a full breakdown of the best tech tools for real estate agents, check out this guide to the best real estate agent tools to streamline your workflow and close more deals.
Offline Real Estate Marketing Strategies That Still Work
While digital marketing is essential, real estate is still a relationship business. The most successful agents don’t just focus on online leads—they combine offline marketing strategies to stay visible in their community and generate consistent referrals.
I’ve seen agents double their business simply by building strong local connections and being present where buyers and sellers already are. If you’re only relying on social media and paid ads, you’re leaving a huge opportunity on the table.
Here are the most effective offline real estate marketing strategies that still work today.
1. Community Events That Attract Buyers & Sellers
Hosting local events is one of the fastest ways to build trust and position yourself as the go-to real estate expert in your area.
- First-Time Homebuyer/Downsizing Seminars – Partner with a mortgage lender or downsizer to walk buyers through financing, inspections, and closing costs.
- Home Seller Workshops – Teach homeowners how to maximize their home’s value before listing.
- Neighborhood Market Updates – Host a small gathering where you break down market trends and answer questions.
- Local Business Spotlights – Partner with small businesses (like coffee shops or boutiques) for co-hosted networking events.
- Neighbor-only Open Houses – Invite the neighbors to come check out your listing – it’s a great way to capture prospective sellers – and any prospective buyers they might know.
- Neighborhood block party – Our cul-de-sac has a Potluck once per year. A local real estate agent always sponsors the desserts and drinks. It’s a great way for him to personally get to know the people in our neighborhood.
- Quarterly Open House at your office – tie these to a theme each quarter – a Halloween or Easter party, New Year’s event. Invite prospects and past clients to help keep in touch in person.
- Local Events – sponsoring a local event showcases that you’re part of the community and can be a great way to get to know people who you might not see every day if you don’t have a listing.
2. Strategic Networking for Referral Business
Some of the best leads come from people you already know—or people who work with your ideal clients every day.
- Mortgage Brokers & Loan Officers – They work with buyers before they start house hunting.
- Divorce Attorneys & Estate Planners – They often have clients who need to sell a home quickly.
- Home Service Professionals – Contractors, home inspectors, and moving companies can refer clients who are preparing to buy or sell.
- Local Business Owners & Influencers – Restaurant owners, gym owners, and personal trainers often have large, engaged communities.
One agent I worked with used to be a CPA, and he’s in contact with several local CPA’s who refer clients to him all of the time. He’s used his former Sphere of Influence to significantly add to his pipeline.
3. Direct Mail That Gets Results
Many agents assume direct mail is dead. The truth? It still works—if done strategically.
- Just Listed / Just Sold Postcards – Show local homeowners the demand in their neighborhood.
- Home Valuation Offers – Include a QR code leading to your free home valuation tool.
- Local Market Updates – Mail a one-page summary of neighborhood trends to position yourself as the market expert.
- Handwritten Notes to Past Clients – A simple thank-you card keeps you top-of-mind for referrals.
- Qualified Buyer Letters – In a tight market with low inventory, this type of letter is a great way to potentially find a home for your buyer clients and generate listings as well. Showing a prospective listing that there are clients who want their home offers a great incentive to sell.
I know agents who mail 200 home value postcards to a specific neighborhood and got two listing appointments within a month. The key is to be consistent—mailing once won’t do much, but a campaign over 3-6 months builds trust. And, also have digital follow-up options – such as an email address, website, or QR code.
4. Pop-Bys & Client Appreciation Gifts
A small, thoughtful gesture can go a long way in generating repeat business and referrals.
- Mini Pumpkin Pies for Thanksgiving – Drop them off to past clients with a note saying, “I’m thankful for you!”
- Spring Home Maintenance Checklist & Gift – Pair it with a branded tape measure or screwdriver.
- New Year’s Champagne Bottle – Include a tag that says, “Cheers to a fantastic year ahead!”
- Neighborhood Coffee Gift Cards – Attach a note saying, “Enjoy a cup on me—let’s catch up soon!”
- First Day/Last Day of School Goody Bags – Attach a note saying hope your kids have a great school year.
Just be sure that your giveaways resonate with your audience. There’s a local agent in one of our 55+ communities who hands out small boxes of chocolate every year for Valentine’s Day and a small paper planner in December. We recently used her to sell my parents’ house, and my mother whipped out the agent’s planner that she carries in her purse. Normally, a paper date planner wouldn’t be a gift that’s appropriate for most audiences, but for the Senior market, it’s perfect.
5. Postcard Farming for Long-Term Brand Recognition
One of the most underrated but effective offline marketing strategies is real estate farming with postcards. When done consistently, it establishes you as the go-to agent in a specific neighborhood.
- Choose a Target Neighborhood – Pick an area where you want to dominate and send postcards regularly (monthly or quarterly).
- Send Valuable, Relevant Content – Instead of generic “Just Listed” cards, send market updates, home value estimates, or local event announcements.
- Use a Consistent Design & Branding – Keep your logo, colors, and fonts uniform so homeowners start recognizing your name.
- Include a Call to Action – Use a QR code leading to your website’s home valuation tool or a direct phone number.
Best Types of Real Estate Farming Postcards:
- Market Update Postcards – “Home Prices in [Neighborhood] Are Up X% This Year. Find Out What Your Home Is Worth.”
- Recent Sales Postcards – “Just Sold in [Neighborhood]! Thinking About Selling? Let’s Talk.”
- Seasonal & Holiday Postcards – “Happy Holidays from Your Local Real Estate Expert!”
- Personalized Anniversary Postcards – “It’s Been 3 Years Since You Bought Your Home – Thinking About Your Next Move?”
I always recommend that agents I work with run at least a 6-month postcard farming campaign in a specific neighborhood. The key is consistency—a single mailing won’t work, but repeated exposure builds trust.
