For a person who has bought a few houses or properties for investment or has moved homes several times in the past few years, a buyer presentation is something they are most likely familiar with already. They’ve probably seen several buyer presentations from different agents.
However, first-time home buyers have a unique experience since it is their first time learning about the home-buying process. In fact, your meeting may be a buyer’s first interaction with a real estate agent. A first-time home buyer presentation should include everything a buyer needs to know about the home-buying process.
How Is First-Time Home Buyer Presentation Different?
If you know that you are meeting with a first-time home buyer, you want to ensure that your buyer presentation tells them everything they need to know about the home buying process. While you can use the usual buyer presentation template you use, A first-time home buyer presentation.
How to Create First-Time Home Buyer Presentation?
Creating a buyer presentation is essentially the same whether it’s a first-time buyer or for someone who has bought several homes. However, you want to ensure that a first-time home buyer presentation contains more information than the usual home buyer presentation – essentially it should have everything a first-time buyer needs to know. The presentation should be more detailed than your usual buyer presentation.
Here are the essential sections you should include in your buyer presentation:
- Introduction
- Financing Options and Loans
- The Home Buying Process
- Sample Properties
- Buyer Representation Agreement
- Include a Sample Purchase Contract
- Wrap-up
1. Introduction
Introduce yourself and your professional experience. In this section, you should highlight your success in helping past clients buy a house or property. Some agents include their head shot with a short bio.
If you are just starting out and you feel you don’t have enough personal experience yet to share, you can focus on your real estate company’s past sales and professional success. Include testimonials from satisfied clients to show the first-time buyer that you’ve had several success stories helping other buyers find their ideal homes. This section aims to solidify your reputation as a trusted agent.
2. Financing Options and Loans
Next, ask the potential client how they plan to pay for the property they want to acquire. Learn more about their loan terms if they already have a pre-approved loan. This will give you a good idea of what kind of property they can afford. If they haven’t gone through the pre-approval process yet, inform them how to get pre-approval for a loan and their other possible financing options.
Very often, first-time buyers will be getting help from their parents. Make sure you find out, and any deposit money is sent ahead of time according to the lender’s underwriting requirements (seasoned funds).
Remember to ask how much they are comfortable paying monthly for their new home or property. This will be a primary consideration during the property search. This figure will determine what kind of property they can offer and afford to pay for monthly. While discussing financing options can become complicated, remember that you just want to cover the major points during the presentation. There’s no need to get into all the details at this point.
3. The Home Buying Process
Again, because this is a first-time home buyer presentation, you want to give as many details about the home-buying process as possible. Tell them what you’ll do to help them find their ideal home, including the steps both parties need to take.
Remember to ask them what they want in a home or property, including their must-haves and non-negotiables, if you haven’t asked them yet. There’s no pressure with this question, and it simply allows the buyer to talk about the kind of home or property they are looking for and gives you a better idea of how you can help them. This question allows clients to open up and is a significant step that helps build trust between both parties.
Next, go into the process and possible scenarios that might occur during the home-buying process. Will you show them a list of available properties they might be interested in? Will you send them a list of open houses you recommend they attend? If they find something on their own, can you help them close the deal? If you work with other agents, should they expect a co-agent to contact them at some point?
The goal is to have the buyer understand how the home-buying process works and let them know what to expect. Go into detail about what happens after they find a property they want to make an offer on, including how long the closing process usually takes.
In short, you want to show them you are ready to guide them carefully throughout the entire process and ensure they close their ideal home.
4. Show Sample Properties
You already know their needs and how much their budget is, so now you can show them a few properties they might be interested in. During this time, they can also share their thoughts on the properties you are showing them, giving you more insights into what they want and how you can help them succeed during their property search.
Showing them sample properties also helps narrow the search, making it easier for both parties. They may realize the location of their new home is their top priority or discover they need three bedrooms instead of two. They’ll also better understand what kind of properties are available within their budget.
5. Buyer Representation Agreement
Your first-time home buyer presentation can also include a sample buyer representation agreement. Explain that this agreement is a contract that grants an agent exclusive rights to represent a buyer when they want to make offers on properties. This is a time-bound contract; if you cannot find anything they want, they can choose to renew it or not.
The buyer doesn’t need to sign the agreement during this meeting. Don’t pressure them into signing, as this may backfire on you in the long run. They might leave with the impression that you are too aggressive or, worse, desperate to sign a client. Again, the goal of showing the agreement is to give them as much information as possible about the home-buying process.
6. Sample Contract
Send a sample purchase contract ahead of time and be sure to go through it all so your first-time buyers are not caught off guard when they want to make an offer on a property.
When you are searching for properties, very often, if they see something they like, you want to act quickly on making an offer not to lose the property to another buyer. Trying to understand the buyer contract at this time is not the best time to do that – make sure you send it at the very beginning of the journey! (please help me make this better)
7. Wrap Up
A typical real estate buyer presentation is about 15 to 30 minutes long. So while a first-time home buyer presentation should share as much information as needed, it should also be brief and straight to the point. End the presentation by asking them if they have any other questions regarding the process, and they can contact you any time they have any follow-up questions.
The Perfect Buyer Presentation Template for First-Time Home Buyers
If you’re looking to elevate and upgrade your buyer presentations and proposals for a first-time home buyer, Highnote is right for you.
Discover a vast selection of stunning buyer presentation templates on Highnote that you can customize and personalize to your liking. Stay informed with instant notifications when a potential client accesses your presentation. These reports will also provide insights into how often the viewer has viewed your presentation, helping you determine if they are likely to become a client.
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