A listing appointment means “game time” for a real estate agent. It’s a crucial opportunity for you to showcase your skills and ultimately, win the listing. In this article, we’ll guide you through the process—which requires three skills: preparation, people and presentation. I’ve sold hundreds of homes and coached agents through dozens of listing appointments. And of course, with Highnote on your side, you’ll have a competitive advantage in showcasing your skills. Let’s get started!
Pre-Listing Setup
Don’t forget—preparation is key. Before meeting with a potential seller, you’ll need to know as much as you can find about their property as well as what the sellers might want from the sale. Before you set the listing appointment, you probably had a few pre-listing appointment questions. Make sure to use those to tailor your presentation.
You’ll want to pull tax info and hyper-localized market data for their neighborhood. Then, using your pre-listing presentation Highnote template, you can gather and organize information specific to the property. This step ensures you tailor your approach for your client. By customizing this information, you’ll immediately showcase your value, which helps you establish trust.
