The latest installment of the “How to Dominate Your Neighborhood” series, by HighNote founder Mark Choey.
Nothing cements you as the neighborhood expert more than living in the neighborhood!
If you want to really dominate a neighborhood, actions speak louder than words.
You will be surprised to find out how many sellers will pick you JUST because you live there. When I lived in the Infinity Building in San Francisco, I estimate that 25% of the reason I was hired as an agent was just because I lived there.
You will run into your neighbors …. ALL THE TIME.
Homeowners who, even if they aren’t interested in selling, could refer you to other sellers they know but you don’t know yet.
Renters who want to buy in the area
Buyers who want to buy into the area
You will hear about everything
all the news in the area
all the listings coming to market
You will become the go-to for everything in the area.
You will get to know all of the vendors
Be nice and get to know all of the shop owners in the area (for obvious reasons).
Are you part of a condo association? Be sure to give a big holiday tip at the end of the year! My building had 650 condos and was managed by roughly 25 employees.
Security guards, cleaners, management people, repair people, etc… be sure to be nice to them and make sure you give them the BIGGEST tip… I was in competition with other agents in my building (Paul Hwang of Skybox) and I had to make sure I gave the biggest year-end gift!
Because you are the top dog in the neighborhood, buyers who want to move into the area will seek you out to work with you … which leads to MORE listings, because sellers want to work with agents who have a lot of buyers. And guess what, buyers want to work with agents who normally have a lot of listings in the area. They get the first word about upcoming listings by working with you.
Market Share Begets More Market Share!