Mark Choey

Meet Mark, the founder, and CEO of Highnote, a presentation and proposal platform designed specifically for service providers. With a background as a top-producing salesperson, team and brokerage leader, computer engineer, and product designer, Mark has a unique insight into what it takes to create great software for service providers who don’t have time to design.


How to Use HighNote to Make Your Buyer’s Offer Stand Out From the Crowd

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In today’s real estate world, the offer is everything. Bidding wars are commonplace, properties are receiving multiple offers as soon as they hit the market, and agents are having to find creative ways to make sure their buyers stand out from the crowd. 

One of the most important things to remember is that offers are about more than just money. Sellers want to know their needs will be met and there will be no surprises during escrow. That’s why agents need an easy, organized, and simple way to show a seller that their buyer means business – and sending a HighNote offer presentation is a fabulous way to do exactly that. 

Here are the things that most sellers are looking for when they review an offer:

  • Highest possible price
  • Confidence that their needs will be met (for instance, maybe they need to rent back from the buyer or rush the closing date)
  • A feeling of security that the deal will close without any problems
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When these points aren’t met, it’s generally a recipe for rejection. However, there are exceptions to every rule. The highest offer doesn’t always win. Sometimes the offer with the quickest closing time, the biggest deposit, or an escalation clause wins. It’s important to speak with the listing agent before you submit an offer to understand the seller’s needs and expectations so that you can meet them (for more information, check out our interview with Jeff Lichtenstein!).  

Sellers today are inundated with multiple offers, which is why it’s important to stand out. When you send a HighNote, you’re sending a professional presentation that sets your buyer apart from the rest. It’s not handwritten or sloppy; it’s organized and aesthetically pleasing. It reflects well on you and your buyer, and helps you get noticed in a sea of other offers.

Sending a HighNote offer presentation allows agents to include pertinent information that many other agents aren’t sending at all (such as lending pre-approval information and other relevant documentation), or might be sending in a series of messy email attachments which get overlooked. HighNote provides agents with analytics, letting them see what was opened and for how long. This knowledge is critical, and makes it easy for the buyer’s agent to follow up with the listing agent. It also allows an agent to inform their buyers that their offer is being reviewed, which keeps them in the loop during the anxious waiting period following an offer submission.

HighNote is a beautiful way to send that important information, thereby increasing the likelihood that your buyer’s offer will be accepted.

Here are some great things to include in your HighNote offer presentation:

  • Summary: A letter or overview sheet that includes the highlights of the offer
  • Buyer notes: What the buyer specifically likes about the house (this is not to be confused with a “love letter,” which is frowned upon by the National Association of REALTORS®)
  • Agent notes: What you think about the listing (well staged, how the property blends in nicely with the neighborhood). This is your opportunity to showcase your market knowledge and expertise
  • Signed purchase agreement
  • Proof of funds
  • Lender/mortgage broker overview letter
  • Loan approval letter
  • Signed agent inspection disclosure

Ready To Take Your Business To The Next Level

If you’re a real estate agent who wants to give your buyers the best chance possible at getting their offer accepted, then it’s time to check out

Ready To Take Your Business To The Next Level

If you’re a real estate agent who wants to give your buyers the best chance possible at getting their offer accepted, then it’s time to check out