Mark Choey

Meet Mark, the founder, and CEO of Highnote, a presentation and proposal platform designed specifically for service providers. With a background as a top-producing salesperson, team and brokerage leader, computer engineer, and product designer, Mark has a unique insight into what it takes to create great software for service providers who don’t have time to design.


Eight Ways You Can Leverage Social Media to Generate Leads

Today, billions of people are on social media – whether it’s boomers on Facebook, millennials on Twitter, or Gen Z on TikTok. Social media is part of most people’s everyday lives and this is why it’s crucial that you leverage social media to generate leads.

Social media lead generation refers to using marketing strategies to generate qualified leads from various social media platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn. A qualified lead is a potential customer for your business.

Utilizing social media platforms is a great way for brands to generate leads. By increasing brand awareness, engagement, and website traffic through social media, brands can successfully convert leads into paying customers.

Here are several tried-and-tested ways to generate leads on social media:

leverage social media to generate leads

1. Create targeted ads

One great thing about social media is that your ads can be focused on your target market. You can target people based on their location, age, gender, likes, and more. These make the people who see your ad very likely to be interested in what you are offering. Reach out to your target market where they are. If you notice that you have a lot of followers on Instagram over other platforms, start running your ads there.

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2. Post engaging content

What do your followers want to see? What are they interested in? See which among your posts gets the most engagement and create more of the same. Is it house tours? Real estate tips? Tips on how to get more clients? Pay attention to what your users like and continue posting these types of content. These users are already leads because you know that they are interested in what you’re doing.


3. Include compelling lead magnet offers

You can include different offers and incentives in your social media posts to entice potential customers to give you their information. It can be a discount code, a free template, or an interesting webinar. For example, post a special discount code on Instagram for your users on this platform that they can use on their next order. If they are new customers and they place an order, their information will be part of your database.

leverage social media to generate leads

4. Share reviews and testimonials on social media

Many people see reviews and testimonials as proof of the quality of our product or service. You can show a video of a customer talking about how your product met one of their needs or a photo of a customer with your product and their review in the caption. These serve as social proof for the quality of your products and demonstrates that you have satisfied customers.

leverage social media to generate leads

5. Consider social media sponsorships and partnerships

Consider teaming up with different content creators who have the same audience as your target market. You can offer them free products in exchange for a TikTok review or sponsor a YouTube episode, which many brands and companies already do. These partnerships can help you generate more leads that can turn into customers. Just make sure to carefully select the content creators you work with to ensure their viewers are also your target market. For example, you wouldn’t work with a TikTok influencer if your target market are parents who are 50 years old and above.


6. Use social listening to generate leads

Social listening means monitoring and analyzing what people are saying about you and your competitors on social media. This is a good opportunity to learn more about your customers, provide excellent customer service, and study new products. You should also check what people are saying about your competitors because a complaint about them can lead you to a customer looking for alternatives.

leverage social media to generate leads

7. Use retargeting ads

We’ve all experienced it – you look at a brand’s profile page or website and then suddenly you see their ads everywhere. While you may think these ads following you around is a bit too much, this happens because it works! Retargeting helps re-engage lost prospects who may have not finished what they originally wanted to do, such as sign up for your email newsletter or make a purchase.

leverage social media to generate leads

8. Optimize all your social media pages

While this may seem like a no-brainer, some brands forget to do this basic step. Clearly display a link to your website and contact information on your social media profiles so people know where and how to find you. You should also include a clear CTA, or multiple CTAs, and change them as needed. For example, you can include booking a consultation, linking directly to your online store, or signing up for your email newsletter.

These eight ways can help you maximize social media to help generate leads, whether you work in real estate, as a freelancer, or in sales. Social media presents an incredible opportunity to find qualified leads, as long as you maximize each platform and reach the right target markets.