Mark Choey

Meet Mark, the founder, and CEO of Highnote, a presentation and proposal platform designed specifically for service providers. With a background as a top-producing salesperson, team and brokerage leader, computer engineer, and product designer, Mark has a unique insight into what it takes to create great software for service providers who don’t have time to design.


Dominate Your Neighborhood: Blanket The Area

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A new installment of the “How to Dominate Your Neighborhood” series, by HighNote founder Mark Choey.    

One of the easiest ways to dominate a neighborhood: use A LOT of A-Frame Signs!


I was driving to drop off my son at his drum lessons in San Mateo, CA one morning and I noticed an A-Frame of a hustling agent from Keller Williams, Wen Guo, who once sold a home near where I lived.

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I didn’t think anything of it other than oh, a listing by Wen in this part of town, but then as I kept driving to the drum teacher’s house, I noticed another sign,… and then another…

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As I dropped him off and went off to go kill some time at the neighborhood coffee shop, I saw another Wen Guo sign, and then another, and then ANOTHER. I was thinking WOW, she’s a real go-getter.

Then I saw she had strategically placed another sign…

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at the ENTRANCE of the Whole Food parking lot. And…

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at the EXIT too!

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And on the highway on-ramp.

I was like, wow. This is how you do it… this is how you dominate a neighborhood – and it reminded me that I used to do it too…which is the point of this article: BLANKET THE AREA WITH MARKETING.

I decided to drive around to see just how far she went to market her listing…

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in front of the big mall around the area…

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on numerous side streets…

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in front of a popular coffee shop (Blue Bottle) over a mile away…

And, on a bunch of other streets around the neighborhood.

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Impressive, Wen! Top 1% and supposedly the #1 Bay Area Listing Team (I have not verified). Either way, to be a top producer and get listings, you need to BLANKET THE AREA — just like Wen did.

Oh and the home she has listed? 3537 Casanova Dr in San Mateo, a 3 BR, 1 BA, 1120 sf, asking $1,388,000!

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