Marketing is also so important. Some people may think this is crazy, but with every commission check that comes in, I take 75% of it and put it in my bank account, and 25% of it goes right back into direct mail, right back into marketing. I just keep recycling that money back into the business, because I believe it’s important to do that.
While we’re on the topic of technology, I’d love to hear how you use HighNote – both in your own real estate business and with LiftOff Agent.
As VP of growth for Liftoff Agent, one of my key responsibilities is finding other technologies that mesh well or can be plugged into the system of how our positioning agency works. So I test a lot of different tools within my own real estate business. Then I also ask myself how we can implement those tools within our marketing suggestions for our own customers.
I use HighNote for recruiting for eXp. It’s been great because I needed something that could streamline answering questions, sharing videos, showing the process, and being able to share that information quickly to someone who wants to come to eXp or is interested in learning more. So that was the first HighNote that I set up.
The second HighNote I set up was a relocation guide for Eugene, Oregon, because I kept getting a lot of buyers from out-of-state that were coming here, or calling me and saying they weren’t very familiar with the area. So I built this very comprehensive relocation guide. As soon as I speak to them on the phone, I get their email and shoot it over to them. Two or three minutes later, I get a notification that they’re viewing the guide.
The third thing I built was my homebuyer resource guide. I built out a very robust home buying process guide with articles, my preferred lenders, things to think about, the escrow process, and common problems that come up. It’s a very well oiled machine. When a buyer comes to me, I listen to what they’re trying to accomplish, what they’re trying to buy, and what their budget is. Then I send over the HighNote and every single one of them says how much they appreciate it, that they don’t have to search Google in a million different directions for that information.