In the fast-paced world of real estate, staying ahead of your competitors requires not only skill, hard work, and knowledge but also the right property marketing tools. The marketing landscape is ever-evolving, and real estate agents need to stay on top of the latest tools and technology to close more sales.
Benefits of Using Property Marketing Tools
Property marketing tools help real estate agents thrive and succeed in their field. These powerful property marketing tools are designed to enhance your marketing efforts, streamline your workflow, and help you become the best real estate agent possible.
Best Property Marketing Tools for Real Estate Agents
We’ve come up with some of the best property marketing tools for real estate agents. Take a look at our list below:
Virtual Tours and 3D Modeling
Virtual tours offer a complete and immersive experience for potential clients, allowing them to explore a property from wherever they are. On the other hand, 3D models and 360-degree videos offer a realistic walkthrough of the property. According to a survey, 95% of real estate agents are planning to use more 3D tours, floor plans, and virtual staging this year and in the years to come.
One tool that offers these services is My360, a virtual tour software that allows you to create your own virtual tour of the property you are marketing. If you don’t want to spend extra on outsourcing a supplier to make one for you, this is a great option. You only need an instant 360-degree camera, no specific brand is required, and you can start creating virtual tours. They offer a monthly subscription model that allows real estate agencies to create unlimited virtual tours and also offers a free two-week trial.
Matterport is a popular 3D modeling software that creates 3D environments where potential clients can do virtual walk-throughs. Again, this allows an interested buyer the opportunity to tour a property without having to visit it in person. Offering clients a 3D model of a property also shows buyers that you are up-to-date with the latest technologies and that you are among the best in your field.
Professional Photography and Videography
Of course, professional photography is a crucial part of a real estate agent’s business. It is a cornerstone of property marketing. You must invest in high-quality photos and videos that showcase a property’s best features and set the tone for your marketing. Including drone images and videos add a captivating perspective and helps set you and your listings apart from your competition.
Short-form videos are also gaining popularity in the real estate landscape. Again, use video marketing to introduce yourself, create property tours, and produce short informative videos that explain the buying process. Engaging videos catch the attention of potential clients and increase the likelihood of serious interest in your listings.
There are dozens of professional photographers and videographers you can choose from. Work with someone who specializes in real estate or at least has experience taking photos of homes and properties. Also, work with someone local because they are most likely familiar with the area the property is located in.
Property Marketing Presentation Tools for Real Estate Agents
There are several popular and readily-available presentation tools available for real estate agents. We’re sure you’re already familiar with traditional software Powerpoint and Google Slides, which are still widely used today.
Another popular tool for agents is Canva, which offers real estate agents easy access to numerous design formats. Canva allows users to edit and upload images, add text overlays and logos, create photo collages, and more. Thanks to this design tool, beautifully-designed presentations are within reach for even the least tech-savvy agents.
Piktochart is another excellent presentation tool for real estate agents because it allows you to create infographics, charts, and graphs easily. The platform also offers pre-made templates and allows users to import Google spreadsheets and other data files.
Flipping Book turns PDF documents into digital flip books you can view and track. The experience of going through a flip book is more interesting and exciting for the viewer compared to scrolling down a pages-long PDF presentation. Flipping Book also supports embedded videos, images, and outbound links.
Online Property Listing Sites
Including your listings on various online property listings sites allows more people to see them, bringing you closer to potential buyers and ultimately boosting your sales.
side from Zillow, Trulia and Realtor.com, here are several online property listing sites you can use:
Movoto provides real estate listings and data, including recently sold properties and market trends. The site offers a one-stop shop for buyers, sellers, and agents looking to buy, sell, or list properties. Movoto covers properties in many states and cities across the country and agents can sign up to be part of their agent network.
Redfin is an online property listing site that is the extension of a real estate brokerage of the same name. The site offers MLS listings, virtual tours, and teams of local agents who can assist buyers and sellers. Redfin calls itself “the number one brokerage website in the nation,” and invites other agents to become part of their referral network.
Estately offers a user-friendly platform for property searches, with a focus on homes for sale. The site provides comprehensive property details and includes information about local schools, attractions, and amenities. Estately gathers its property data from MLS websites, which many consider to be the most complete source of real estate properties for sale across the country.
This site offers a wide range of property listings, including homes for sale, rent, and foreclosures. The platform connects interested buyers to the listing agent who has extensive knowledge about the house they’re interested in. The platform also provides helpful resources such as home value estimates and mortgage calculators.
5. MLS (Multiple Listing Service) Websites
MLS websites are area-specific and often used by agents to share property listings among themselves and with clients. They are accessible only to licensed real estate professionals.
Remember, the more qualified eyes on your listings, the better. Some buyers prefer using Zillow, while others only want to work with an agent – in this case, an MLS is your best bet to reach this type of client. To reach the most number of potential clients, you should include your listings on a few online property listing sites.
6. Single Property Website
A current real estate marketing trend is to create a single property website for your listing. This means that you have a dedicated website per listing which contains all the photos, videos, tours, and information about the property. Potential clients can visit the property’s site and learn everything they need to know about the property in one place. Rela is one of the most popular tools to create single property websites. The site offers templates that can help you create a property website quickly and easily.
Property Marketing Analytics and Metrics
If you aren’t measuring how successful your property marketing is, how will you know which strategies are effective and which need improvement? This is why it’s crucial to use property marketing analytics and metrics to determine how your marketing is going and what you should do next.
Google Analytics is the most common tool used for website analytics and metrics. It offers agents helpful data on how effective their website is for property marketing. Google Analytics tells you how often visitors go to their site, what actions users are taking on your landing pages, and gives you valuable insights to turn into more effective marketing campaigns.
If you use Facebook and Instagram, you can use Meta Business Suite Insights to see how well your social media pages, posts, and ads perform. You’ll also gain insights into who sees and interacts with your posts, including demographic and geographic summaries of those who like your Facebook page and follow you on Instagram.
You can also see which posts are doing well and which need improvement. These insights allow you to optimize your time and resources on these ubiquitous social media platforms.
The most important thing to remember is to measure the performance of your property marketing, whether paid or organic posts, email marketing, or printed flyers. Knowing which are successful and which aren’t will help you improve your property marketing efforts..
Email Marketing Tools for Property Sales
Email marketing remains an effective tool for agents looking to engage with potential buyers, nurture leads, and boost sales. The right email marketing tools help agents create compelling campaigns that showcase properties, establish their reputations as industry leaders, and keep leads informed about current listings.
Mailchimp is a user-friendly email marketing platform with countless users globally. It is one of the most well-known email marketing platforms in the market today. It offers a wide range of features such as customizable templates, A/B testing, a drag-and-drop editor, and automation capabilities. Agents can also segment their contact list based on client preferences and send personalized property recommendations to potential buyers.
This email marketing platform offers beautifully-designed and responsive email templates, which makes it a fitting choice for showcasing stunning property listings. It also offers extensive customization options and intuitive analytics to monitor campaign performance. Campaign Monitor offers new users a free trial so you can see if it works for you.
Constant Contact is known for its simple and easy-to-use interface. This platform offers a wide variety of professionally designed templates, making it easy for agents to create property newsletters, market updates, and virtual tour invitations. It also provides insightful analytics that measures the effectiveness of email campaigns.
Benchmark is not as well-known as its counterparts above, but if you want to use one of the most complete email marketing tools, this is the one to use. This email marketing platform uses the latest AI and machine learning technology to help you create your newsletters and ensure that your emails are delivered to your contacts.
Try Highnote for Free and Elevate Your Property Listings Today
In the highly competitive world of real estate, using the right property marketing tools is crucial for success. From virtual tours to social media advertising and email marketing, these tools help you stand out and boost your sales.
Of course, Highnote is an excellent way to distinguish yourself from other agents and is the best tool for elevating your presentations. Once you’ve created all the content you need using the tools we mentioned above, simply put your property marketing information into one Highnote.
Doing this gives potential clients access to your flyers, photos, videos, walkthroughs, graphs, and more in one link. You’ll be able to track who opened your Highnote and even how many times, giving you real-time insights into how well your property marketing is being received. Highnote elevates your existing presentations and helps you stand out from the crowd.
Incorporating these must-have property marketing tools into your property marketing strategy allows you to embrace technology and stay updated with the latest trends. This way, you can thrive in the real estate industry, elevate your sales game, and ultimately, boost your sales.