Mark Choey

Meet Mark, the founder, and CEO of Highnote, a presentation and proposal platform designed specifically for service providers. With a background as a top-producing salesperson, team and brokerage leader, computer engineer, and product designer, Mark has a unique insight into what it takes to create great software for service providers who don’t have time to design.


The Annual Real Estate Review Tips to Maximize Client Retention

Real estate is a world where every relationship matters and where every interaction can lead to a lifelong connection. The relationship between past clients and real estate agents is the cornerstone of success. In this article, I’m going to take you on a journey into the pivotal role of real estate reviews and how they can help your business thrive by focusing on past real estate clients.

Our journey takes me beyond routine transactions; it’s a deep dive into past real estate clients’ retention strategies that make a difference. While the annual review is about saving time, it’s equally about solidifying connections and ensuring past clients remain not just satisfied but engaged with your real estate services. Join me as I show you the magic of annual reviews, where every word, every detail, serves a purpose in creating enduring past real estate clients’ relationships and, ultimately, a thriving real estate business.

Why You Absolutely Must Send Real Estate Review

Why You Absolutely Must Send Real Estate Review

As a real estate agent, you know that your relationship with past clients doesn’t end when the deal is closed. It’s just the beginning of a potentially long and fruitful connection. Sending a real estate annual review, also known as the “Year in Review Letter,” is an essential practice in nurturing past real estate clients.

Imagine receiving a personalized letter from your real estate agent about the past year. It not only reminds you of your home purchase but also shows that your agent values your business. This is what your past clients want, too – to know that you care about their real estate journey beyond the transaction.

Sending an annual review letter is a powerful gesture that fosters goodwill and trust, keeping you top-of-mind for your past clients.

Year in Review Letter

Year in Review Letter - Key Ingredients for Real Estate Past Client Marketing

But how do you create an annual real estate review? Here are the key ingredients:

Personalization: Where Connections Begin

At its core, a Year in Review Letter is about personalization, which is where authentic connections with your clients truly begin. Picture this – a letter that starts with your client’s name, their exact address, and specific details about their properties. It’s more than just an annual review letter; it’s a tailored narrative designed to be engaging and profoundly relevant to them.

Celebrating Achievements: Their Journey, Your Success

Your Year in Review Letter becomes a virtual journey through your past clients’ real estate achievements. It’s a celebratory recap of their pivotal milestones, such as the joyous purchase of their dream home or the successful sale that marked a new chapter. Furthermore, it’s not just about them; it’s about the growth of their property within a dynamic real estate market.

National Real Estate Market Stats: A Broader Perspective

To begin, it’s crucial to provide your clients with a broader perspective of the national real estate current market. Share the latest statistics and trends, such as the fact that home prices are expected to continue rising. This information offers a vital context for understanding how their property fits into the larger real estate landscape.

Local Real Estate Current Market Stats: Neighborhood Insights

Extend your insights to the local level. Provide them with stats about their neighborhood’s real estate market. Knowledge of their immediate surroundings is invaluable for your clients.

Comparative Market Analysis

Perform a comparative market analysis, showcasing how their property stacks up against others in the area. Highlight the unique selling points of their property and how it has fared in comparison to similar homes.

Online Property Values: The Digital Advantage

In this digital age, property values are just a click away. Inform your clients about the convenience of checking their property’s value online and guide them on where to access this information.

Selling Options: A World of Possibilities

Discuss the various selling options available to them. Whether they are considering selling now or in the future, offering insights into the options can be immensely valuable.

Market or Neighborhood Analysis: In-Depth Understanding

Provide an in-depth analysis of their specific market or neighborhood. This goes beyond statistics; it’s about understanding the unique factors influencing their real estate environment.

Neighborhood Real Estate Market Stats: Local Insights

Zoom in even further with neighborhood-specific real estate market stats. This information helps your clients gain a deeper understanding of their immediate surroundings.

Schedule Your Review: Your Personal Invitation

End your Year in Review Letter with a warm and personal invitation. Encourage your clients to schedule their comprehensive real estate review. This isn’t just a letter’s conclusion; it’s the beginning of a valuable journey together.

Remember: Year in Review Letter is not merely a piece of correspondence; it’s your most potent tool for client retention and the cornerstone of your past client marketing strategy. It personalizes your relationships, showcases achievements, imparts invaluable insights, and lays the groundwork for future collaboration. It’s not just a letter; it’s the key to unlocking the true value of your real estate connections.

real estate review tips

Real Estate Review Tips

The first real estate review tip is to utilize technology. Leverage customer relationship management (CRM) software and real estate presentation software to automate the process of building and sending Year in Review Letters. This will save you time and ensure that no client is overlooked.

Another important thing is to categorize your clients into different groups. For instance, you can have a separate category for first-time homebuyers, investors, or sellers. This allows you to tailor your Year in Review Letter to the specific interests and needs of each group. Your annual real estate review should not just be a data dump. Craft engaging content that not only informs but also entertains. Share success stories, industry insights, or even local news that can impact the real estate market.

Don’t forget about the timing! Send your real estate review at the right time. The end of the year is ideal, but you can also consider sending it around the anniversary of the client’s purchase.

Pro tips: Incorporate high-resolution images of the client’s property in the Year in Review Letter. Visuals add an engaging and personalized touch to the letter, allowing clients to revisit their investment visually. You can even include a resource, such as a downloadable e-book or a guide related to real estate, in the Year in Review Letter. This not only provides value to your clients but also encourages them to keep the letter for reference.

After sending the Year in Review Letter, follow up with a personal message, a phone call, or even an invitation to a client appreciation event. These personal touches go a long way in solidifying the relationship. 

Highnote’s software, particularly its analytics and annual real estate review template, can be invaluable tools for real estate agents looking to streamline the process of building, sending, and following up on real estate reviews. 

Highnote’s tracking analytics can measure client engagement, such as open rates, which sections clients visit, and where they click. You can identify which clients are actively engaging with your annual real estate review and prioritize follow-ups.

The best news is – Highnote’s pre-designed annual real estate review template simplifies the process of creating a comprehensive and professional review. The template includes:

Sections for Essential Information

The template structure ensures that all critical sections are covered, including personalized client details, property highlights, market insights, and call-to-action.


Agents can easily customize the template by adding their branding, personal touches, and any additional sections relevant to their specific client base.

See Annual Real Estate Review Templates

Using a template saves time by eliminating the need to start from scratch. Agents can focus on inputting client-specific data and personalizing the content.