You can also build escalation dates or de-escalation dates. So if the seller wants to bump the closing out two months, you can do that.
Big deposits. In the past,10% was always a good deposit. But now I’m seeing 25%. I saw one, with a $600,000 house, where they put the whole thing down.
People who are getting mortgages are competing against cash buyers across the board. So a buyer should try to go with a smaller, local bank because they can usually close quicker than a big national bank. Some people are waiving the mortgage contingency, but this is dangerous. If your buyer does that, then they have to be able to close with cash.
I hear you’re also a fan of HighNote. How exactly do you use it?
I use it for everything! On a listing presentation, I used to have links that said “go here,” or “go to this link,” or “look at that.” It was dry and boring. And the consumer today, you know, we’re all on our smartphones and we’re inundated with so much messaging from Facebook, etc., throughout the day. So we have to keep people’s attention. And I think HighNote accomplishes that, because whether you’re putting in a .pdf or a picture, or even a Word document, it’s there. It’s big. It’s like a billboard, and we know billboard ads are very effective.
Every time we go on a listing appointment, we send a HighNote with all the links before we go – like videos on each agent, what we do, our bios. So they get to know our agents on a human level and all the different things that we do in each category. You know, what our brochures look like, what videos look like, what to expect from us, letters of recommendation. So they walk in and they already know who we are beforehand, and they understand our concept.