If there’s one thing to be said about real estate, it’s that it’s always changing and evolving. That means agents need to be at the top of their game, always willing to make adjustments and tweak their strategies when necessary. We asked team leaders across the country what they’re doing differently this year to supercharge their success. Here are their answers.

“I’ll grow my team and profitability.” – Roy Butler

“I’ll continue to focus on income producing activities, then I’ll leverage, delegate, and automate everything else.” – Tyler Gibson 

“I plan on stepping out of the listing agent role so that I can focus on growing my team and improving performance among my agents.” – Jacob Harris

“I’m going to be consistent in my reach-out to past clients and really organize my CRM, even during busy times.” – Marnie Schaar

“We’re going to be consistent with an onboarding program and 90-day launch to ensure agents’ success in real estate and on our team. We’re going to grow and build an ambassador program to help agents bridge the gap from dependent (when they’re new to the team) to independent (when they understand the business and could do it on their own) to interdependent (when they can grow in the culture of the team).” – Barbara Dopp

“My business partner and I have been friends since middle school, and we’re doing something that Compass has never seen before. We’re expanding our team along the center coast from Orlando to Jupiter. I can fully manage her transactions from Orlando and vice versa.” – Abby Greenberg

“Online leads do not want to talk to a REALTOR® they don’t know, so we’re going to engage with leads with educational videos. We’ll also engage with current clients with videos about the selling or buying process. I’m sure it’s not a silver bullet, but hopefully we’ll be able to effectively convey our value to a larger pool of potential clients through video this year!” – Dave Truesdale

“I’m going to work on getting my team to scale up their lead generation efforts. We can’t count on 2022 being like 2021. Yes, it can be as good, but I think everyone needs to work a little harder to achieve their goals. I’m also adding at least two more agents to my sales team and working on new methods of accountability.” – Oriana Shea

“We’re spending more time educating our buyers, as all indications are that the 2022 market will continue to be difficult for them. There’s a lot of information on the internet which can be confusing and contradictory for them, so we’re going over potential scenarios that are specific to their demographic, and helping them to develop successful strategies to win offers. This includes making sure they’re financially and emotionally ready to realize their opportunity when the right property comes to market.” – Wendy Wilmowski 

“We’re going to use the best of old and new. We’ll use new technologies and lead generations to create more leads and become more efficient on the whole process, but we’re also going to use old values and knowledge, like understanding what our clients are trying to accomplish, and their goals. We’ll work on spending more face-to-face time with our clients to understand these things, and to educate them better on the market so we can set the right expectations. The automation and speed brought by technology is great, but it can’t replace the rapport and relationships that need to be created to be a long-term success in this industry.” – Jackie S. Moon

“We plan to double the number of team members we have and go very, very deep on advanced lead conversion techniques.” – Chris Speicher 

“We will continue to stay educated on the market share of every agent, broker, and office in our area. We will continually recognize our top performers, look for opportunity and ever-changing production areas, be transparent and inclusive, and keep our integrity intact – this one is more important than ever, especially in an industry where you see more and more gimmicks and weird contracts to retain and handcuff agents to stay. I’ll continue to strive to work with those agents who are coachable and who want to get to the next level. To see an agent’s life improve is rewarding in and of itself, and it also means a better bottom line for all.” – Olga Marquez

“We’re getting back to hosting events in 2022! We have the following planned: Game Night, Yappy Hour (bring your dogs and let them play at a local park), a Backpack School Supply Drive, and a Great Pie Giveaway.” – Alex Saenger

“The biggest thing I will do differently in 2022 is doing more with HighNote, like including town tours and everything clients should know about the towns we serve. I’ll also include training videos, etc.” – Jeremiah Kobelka

“I plan to get back to the basics – calling on past clients, reaching out to expired listings from years past that haven’t sold, and doing more short videos and posting them to social media.” – Kim Laforet

“We are doing more masterminds and collaborations, focusing more on the basics of real estate while leveraging technology.” – Andrew Vose

We want to extend a huge THANK YOU to all of the spectacular agents that contributed! We wish you all the best of luck in 2022 and beyond!